Trollbäck & Company have been creating the opening titles for TED for the last few years and they never disappoint. The 2009 TED sequence combines appropriate editorial sentiment and ambitious choreography that echoes the blue sky innovation presented at TED. Its also worth noting that even while enjoying the spectacle of typographic acrobatics, you can still read the text. The motion design reflects the meaning of the words and isn’t just a bunch of technological stunts.

Also by Trollbäck & Company is another typographic motion sequence for the PopTech conference. This time, letterforms are mixed with live action type footage and special fx for more organic and transformations.

Pop!Tech 2008 from Sacred Noise on Vimeo.

This opening title below by Thornberg & Forester is for the AICP 2008 awards show at the Museum of Modern Art. TH’s description of the piece states, ‘The innovative 3D type-based title sequence captures the aura of the world’s most famous modern museum through a mesmerizing and gracefully choreographed 3D symphony of letters’.

AICP 2008 Open from Sacred Noise on Vimeo.

It demonstrates an interesting combination of real world and synthetic 3D which is a theme that I find intriguing. There are many different examples that touch on this concept such as the title sequence for Stranger than Fiction by MK12. Here the typography is presented as annotated overlays on the world inhabited by the film’s main character.