NEUFORMA FONT #HFT002 IDENT from HypeForType on Vimeo.

This is a slick motion type promo by Future Deluxe for the Neuforma font on the HypeForType foundry site. Not long on the scene, HFT is already hosting a bunch of interesting contemporary typefaces including its latest offering, Exclusive Faces Volume 2 which includes exclusive font designs from; Non-Format, Research Studios, MWM Graphics, Suprb, and Richard Perez.

I am so excited about Typotheque’s webfonts. Its the first time (apart from Typekti.com) that I feel like there is going to be some signficant changes to web typography. Not only will there be new typefaces in websites, but there may at last be some typographic texture on the web as we see different font weights being used. However, research is still needed on the suitability of contemporary typefaces for screen, but at least there may soon be a critical mass of work to look at. Sign up now!